The opportunity to solve digital marketing problems lies in the problems as such. As the saying goes: “Defining the problem correctly makes for 50% of the solution.”

As businesses navigate the ever-changing landscape of marketing in 2023, several key challenges have emerged. One major hurdle is the saturation of digital channels, making it increasingly difficult to capture and retain audience attention. Another challenge is the rise of data privacy regulations, which limit the collection and use of consumer data. Additionally, the growing demand for personalized experiences poses a challenge for marketers to create relevant and tailored content. However, there are solutions to overcome these challenges. By investing in creative and engaging content, leveraging emerging technologies like AI and automation, and prioritizing ethical data practices, marketers can stand out in a crowded digital space. Building authentic connections with customers through personalized messaging and fostering customer loyalty are also essential strategies for success in 2023.

By definition, the start of the year is a great moment to turn a new leaf and stop dealing with marketing problems in any old way.

Here is some help to pinpoint common challenges marketers face and the opportunities to solve them in the coming year.

Watch the video to learn more about common current marketing challenges and opportunities for solutions:

Top 7 Digital Marketing Challenges and Opportunities to Escape Them in 2023

You may not be surprised to hear that digital marketers share the same common marketing problems year by year. The package changes, but the core remains the same. 

If you survey dozen of businesses and ask them:

”What was your biggest marketing challenge in 2022?” it is unlikely that the reply list will be much different. 

When marketing challenges and opportunities are so ubiquitous, why is it so hard to tackle them?

Often, it is not as easy to find the catch when you’re in the middle of the chaos. An external perspective simplifies things.

Take a look at the list below and see if you can find your top challenge among the bullet points:

1. Growing costs.

You can’t escape growing costs, whether it is expensive expert rates, increasing software package prices digital transformation costs, or marketplace fees.

Trying to control costs can drive you to insanity because it’s simply impossible.

However, you can solve cost challenges for digital marketing by focusing on team efficiency, sales funnel efficiency and workflow process efficiency. These are the areas you can control to tackle the problem indirectly and strategically.  

2. Technological complexity.

Technology constantly evolves. The ability to process information grows as does the amount of data available.

In the footsteps of such innovation, there are new digital platforms, each striving to capture the attention of its audience.

For digital marketers, it is one chance in a million to keep up the pace with the change. It is even more difficult to come across consumers’ attention at every touchpoint. 

3. Lack of goal clarity.

When clients and marketers come at loggerheads it is usually because they understand and define goals differently.

Clients need help with defining goals via measurable objectives, and these are achievable only with SMART goals. Smart marketing goals include metrics that can be tracked and show progress or the lack of it over time.

Therefore, if you lack clarity in your goals, you will still struggle with one of the most prevailing digital marketing challenges well beyond 2023.

For instance, creating an intuitive mobile app is not a measurable marketing goal. Examples of smart digital marketing goals that can be measured are generating high-quality leads, raising brand awareness, increasing social media traffic, increasing CLTV, and improving ROAS numbers.  

4. Increased workload and stress.

The logical outcome of elaborate technological progress and new business models creates pressure to adapt resources.

You either search for solutions by working longer hours or reducing the number of clients. Both break down your ability to scale and grow.

The solution is not in overextending your resources but in using them more efficiently by leveraging the power of a new digital leadership system that can save up to 10 hours per week.   

5. Confusing digital marketing models.

How do you pitch your product or service to clients?

In a service-based business, it is a problem to scale your offer as services are not always simple to define. And if you have tried using several marketing experts who haven’t delivered the progress to your goals, you may be even more perplexed about the right strategy.

Packaging your marketing services in products, and selling them as productized offers through a sales funnel supported by self-managing virtual teams can help you scale your business.   

6. Talent sourcing and retention.

It is hard to come by great people and the shortage trend for high-quality staff continues to grow and will last in 2023.

If you’ve, until now, failed to find superb job candidates or reliable freelancers, it is time to rethink how you approach your talent acquisition strategy.  

Like attracts like. Your dominant drive in 2023 should be to make your workplace attractive and motivating and bring the best people on board so that they can live up to the high-quality standards you have set for yourself, your team, and your dream clients.   

7. Competitiveness to win clients.

In a situation of market saturation, it is difficult to stand out.

A noisy market requires you to reach out to the people and solve their problems most efficiently, which is only possible if you remain curious about their real problems that often hide behind the initial problem.

The opportunity to solve one of the biggest marketing challenges – competition – is hidden in plain sight: in your openness to ask more questions until you come to the root of the issue and provide the ideal offer they won’t be able to refuse. 

What are the top marketing challenges and opportunities your business is facing in 2023? 

If you want to build a self-managing marketing business with a progressive AI-supported sales funnel that delivers a consistent stream of leads, schedule your free session below:

Sales Automation with AI

What are the 5 best digital marketing tools?

Here are five popular digital marketing tools that can be especially helpful for small businesses:

  1. Google Analytics: This is a free web analytics service that tracks and reports website traffic. It helps businesses understand their audience, track their website’s performance, and identify areas for improvement.
  2. Hootsuite: Hootsuite is a social media management tool that allows businesses to schedule and publish social media posts, track mentions and engagement, and analyze their social media performance.
  3. MailChimp: MailChimp is an email marketing tool that allows businesses to create, send and track email campaigns. It also includes features such as list segmentation, automation, and A/B testing.
  4. Canva: Canva is a graphic design tool that allows businesses to create visually appealing graphics for social media, email marketing, and other digital marketing efforts.
  5. SEMrush: SEMrush is a search engine optimization and paid advertising tool that allows businesses to track their rankings, conduct keyword research, and analyze competitors’ performance.

Keep in mind that the best tools for your business will depend on your specific needs and goals, and It’s important to do some research and test out different tools to find the ones that work best for you.


What marketing works best for small businesses?

Small businesses often have limited resources and budgets, so it’s important for them to choose marketing strategies that are cost-effective and have a high return on investment. 

  • Content marketing: Creating valuable and informative content can help attract and engage customers. This can be done through a company blog, social media, and videos.
  • Email marketing: Email marketing can be a cost-effective way to reach and nurture relationships with customers.
  • Search engine optimization (SEO): Optimizing your website and content for search engines can help increase visibility and drive traffic to your website.
  • Social media marketing: Platforms such as Facebook, Instagram, and Twitter can be used to connect with customers and promote your business.
  • Influencer marketing: Partnering with influencers in your industry can help to increase brand awareness and credibility.
  • Networking: Building relationships with other local businesses can help to increase visibility and generate referrals.
  • Referral marketing: Encouraging satisfied customers to refer their friends and family can be a powerful way to grow your business.

Find the right balance in terms of which channels to use, and not to spread too thin. Test and measure the effectiveness of different marketing strategies and adjust accordingly.

What are the top 5 marketing problems companies face?

The top five common marketing problems companies face are:

  • Measuring the effectiveness of marketing campaigns
  • Reaching and engaging target audiences
  • Keeping up with rapidly changing technologies and consumer behavior
  • Managing and analyzing large amounts of data
  • Standing out in a crowded and competitive marketplace.

The specific challenges companies face may vary depending on factors such as industry, target audience, and marketing goals.



Service-as-a-Product Business Model: 6 Benefits of Productizing Your Agency

Running an agency can often feel like herding cats. From managing client expectations to juggling countless custom projects, it’s no wonder many business owners feel stretched thin. The typical challenges of this model are enough to make anyone's head spin.

But here’s the kicker – many haven't even considered the benefits of productized services.

2 minutes read time

How to Productize Consulting Services (VIDEO)

Are you facing the scaling dilemma that so often tugs at the fabric of quality service delivery?

Feel the weight of burnout, a pervasive shadow in the consulting world?

Grapple with resource allocation issues, juggling the dynamic project scopes and demands that make each day unique?

Within these challenges lies the promise of a new approach—the art of productizing consulting services.

4 minutes read time

How to Let Go of Control Anxiety: The Busy CEO’s Guide to Reducing Stress

What story are you telling yourself when pursuing your goals?

The drive to achieve your goals can be either exciting and energizing or stressful and anxiety-promoting.

It all depends on the words you use in your story and understanding how your thoughts create your mindset, actions, and behaviors. 

5 minutes read time