“I want new clients”.
“Hiring the best people is a challenge.”
“I have too much work.”
“A huge workload is stressing me.”
Do you find yourself repeating the above statements?
Welcome to the world of the typical business leader who wants to scale a business fast but struggles to do so.
You are not alone – scaling a business is a major problem for managers.
The main reason for this is they have an outdated scaling strategy that doesn’t produce results in remote work.
If you know how to:
- Find talent for any job you can think of fast,
- Create a growth strategy that works without you having to constantly be on high alert, and
- Open up to possibilities with new clients without wrecking the existing stable business model,
You can scale your business if it has 3 or even 100 employees.
The size of your business is irrelevant. What matters is having a scalable and adaptable growth system for large or small business scale.
Freelance remote work is ripe with opportunities. You just need to know how to develop a freelance remote work system that will let you breathe and work fewer hours while the business takes care of itself.
Sounds like magic?
Maybe – if you think in terms of high fixed costs, local talent, long meetings, and directional management.
The easy way to scale a business is to make it more nimble and less ordered. And how to find this right balance between risk and security?
Say yes to routine. Say no to bureaucracy. Let us see how you can develop or improve your scaling strategy with freelancers.
How to Scale a Business Against the Clock
Scaling is not the same as growing simply by making more money.
Before you scale your business, you need to think about why you want to do it.
Making more money or winning more clients for the sake of it is not a good strategy. Many companies that do this end up having high revenues but also high costs. So, their profit margin drops.
But if your driver to scale is to improve a product, build a team that excels, and invest in technology, then you massively improve your chances for successful scaling.
Talented people are your biggest investment. Here are five reasons why you need to hire freelance talent to help your scaling strategy:
1. Flatten the curve
Is your business hindrance the tug of war between revenues and resources? High fixed budgets and low growth curves are stall-points that prevent you from scaling.
You can scale your business by growing resources and revenue in parallel.
How? With freelance virtual teams.
Instead of increasing high costs by hiring people full-time or missing on talent because you are focused locally, you can expand to a global workforce and still remain within a budget that lets you sleep at night.
We are lucky to be living in the age of new work. Make it work for you by adding freelancers to your team.
“Hold on – how do I know which people to hire?” – is the next typical question.
It is easy to find the best people for any job if you know where to look and how to hire excellent people you can trust. Watch the video below to learn more:
2. Trusted relationships
Working with freelancers they don’t know can cause stress for managers. They lack trust in new people and have the urge to compensate by overmanaging. But overmanaging is hard when your team works 24 hours a day around the globe.
Are you the one to monitor your team 12 hours a day? Here is how to eliminate this stall-point:
- Set up a digital leadership model
- Build trust by being transparent with business goals, objectives, and expectations
- Create workflows that encourage task execution
- Hire experts only
- Delegate extensively
By hiring experts you can trust, you invest in work quality and amp up standards. Product or service enhancement with quality and better standards is a primary growth driver that automatically scales a business.
Listen to the Virtual Frontier Podcast for more tips about scaling your business:
3. Invest in technology
Scaling with tech is not about subscribing to multiple project management or virtual meeting apps (although you will absolutely need some).
The intelligent way of scaling a business with technology investment is to know the difference between work you can “outsource” to computers and work that is best done by your talented workforce.
To find out what technologies deserve your budget, first, define team roles.
As long as you are clear about what tasks each team member can do, you can decide whether the task can be automated or needs more creative juices and in-depth knowledge.
Working with freelancers has the advantage of the combined task-focused and role-focused approach. Once you identify tasks and assign them to a specific role, you can speed up the process to find the right person to fill the role.
But, that is not the only advantage.
By tracking performance, you also gain the benefit to see which tasks and roles let money slip through the cracks, and which bring profit. Moreover, you can replace any expert fast, and prevent unforeseen cancellations to bring your project to a halt.
Having people with a diverse skillset will activate your business’s capabilities to respond to changing market circumstances.
Because your team roles and projects are adaptable to market insights about users, you are much better primed to reinvest profits and you can make this happen on a much faster scale.
Diverse talent drives product diversification, too. And product diversification is a convincing strategy to expand your business to the original market.
Finding your product’s place on a new market is especially important if you are beyond the scaleup phase and you are already marking significant growth.
5. Scale your marketing
There is no reason to hire a full-scope digital agency. High marketing costs can pull the brake on projects, especially if you want to scale a small business.
On the other hand, you cannot work without any marketing.
By strategically investing in marketing, using only the marketing channels you need, you can keep the financial base of your business stable while reaching out to the most responsive customers.
You can build your strategy with as little as two things: building a small but strong marketing team and marketing automation.
As you link tasks with roles and actively observe tracked marketing insights, you can recreate your freelance team as you go and progressively add value to your business.
Scaling with freelancers is the tool that will help you sail swiftly in times of growth and cruise calmly when a crisis strikes.
Master the best freelance platforms, set up a reliable hiring process, and establish effective workflows to work with freelancers in times of high pressure and smooth sailing.
Are you ready to forever say goodbye to stressful scaling practices? Here is your fat chance.
Learn to grow and scale your business with virtual teams and global freelancers with our FREE Virtual Team Starter Pack!