We hear this question daily: How to find clients online? And how to find them fast?
In today’s world of well-informed and meticulous clients, you may find it hard to detect those you can please.
Many businesses make this mistake: they think clients always have a clear idea of what to buy and, if it’s not that business’s product, they are just not the right client.
Watch the video to learn how to find clients online and how to build your audience:
How to Find Clients Online
Finding clients online is a lot about discovering and serving the ideal client but the road that takes you to them is not that straightforward.
And if you expect to find clients online as soon as you build your funnel and chase prospects, you may be disappointed at what transpires once you get your business funnel rolling.
To find clients online, you need to build a healthy, supportive, and mutually beneficial relationship with prospects, and adjust your offers based on funnel feedback.
So, how do you find clients online by tweaking your sales funnel? Moreover, how do you increase the number of online clients?
1. Create educational content to teach your audience.
The purpose of this step is to let your clients know that you have something of value to offer that can solve a problem or answer a question related to your product. Educational content must have impact and value. Impact means you are creating content that targets client-specific problems. Value means your clients get tangible benefits from your content — something that helps them look at the problem with a new pair of eyes, shape a new perspective, or add a missing link.
2. Stay away from persuasion, pressure, and hard-selling tactics.
Your prospects want to see more information about your product, compare features and prices with your competitors, and discover unique perks that make the product the right one for them. Yes, you’ll lose many prospects at this stage, but it is expected that you do so. Not every living being out there is looking to do business with you.
Even if you start with omnichannel marketing and share content mercilessly along channels, some of them will prove to perform better than others in time. Share all types of content that hit the soft spot — short and long-form content, blog posts, social media videos, and visual data representations. Track to see which content performs best and analyze data to maximize your funnel efforts in that particular area. The point of this stage is to make your clients interested in your business and aware of the possible solution.
4. Don’t mention the product (or service) just yet.
Although the clients are interested, too much pressure may push them away. They still want to see what makes your business different from the competition so make sure you give them that. Next, you can apply more forward funnel strategies and engage with them via one-on-one campaigns.
5. Move beyond nurturing and personalize.
Personalized campaigns to find clients online include sending a series of tweaked messages based on the client’s unaddressed concerns and unanswered questions. During the consideration stage, your clients show up with specific questions that you may have missed in the awareness stage.
Doing this step right makes all the difference in getting clients online. You don’t expect that you know everything about your clients just by creating one product that solves one problem, once and for all. A product is a live matter that transforms through this personalization and client feedback.
6. Provide data-driven visual content.
Why are webinars so effective? They allow offering your clients value right away. Webinars help you demonstrate your knowledge and expertise in your leadership area, build rapport with your clients, and create a sense of community. Webinars are effective for inviting clients to pursue things further—sign up for a newsletter or take the value of a squeeze page offer.
Newsletters are a relatively cheap way to develop a long-term relationship with your clients and teach them about your product. You can use them to run sales and offer discounts, use the power of the written copy to persuade, link to personalized video content, and receive direct client feedback.
Watch the video to learn more about how to find clients online with marketing campaigns:
8. Follow-up after purchase.
Exclusive perks and loyalty benefits are at the final stage of your strategy to find and retain clients online. After your client makes a purchase, don’t forget to keep them happy by continuing the freebies from the nurturing stage and continuous education. Avoid pushing aggressive sales just because you’ve sealed the deal once. Remain open to feedback after purchase so that you keep your business growing and improve your brand products and services consistently.
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