Creating a Facebook sales funnel blueprint includes the processes, actions, and templates you need to make to have a clear visible strategy for driving sales from Facebook.
A Facebook sales funnel has its peculiarities.
However, the general rule is that the funnel blueprint is based on omnipresent sales funnels that work on most social media platforms.
As long as you apply scalable sales growth principles, this Facebook funnel blueprint is a tool you can use to build a powerful B2B sales machine.
5 Steps to Create a Facebook Sales Funnel Blueprint
Here is what you need to do to build a Facebook sales funnel:
1. Define your perfect buyer persona.
Describe your perfect client, including target audience demographics, personal interests, and problems that need to be solved.
- Saved Audience. Facebook has the “Saved Audience” option to use for location-based targeting of past clients.
- Custom Audience. Another way to define your target audience is to customize it. The “Custom Audience” that has already engaged with your brand has a high conversion rate and is therefore of high value as potential leads for your funnel.
- Lookalike Audience. The “Lookalike Audience” has similar personal and behavioral characteristics to your perfect client, so you can track its behavior to find trends.
Once you define your perfect client and start ad targeting or ad campaigns, test various ads and keep collecting feedback as you go.
Defining the perfect client is an ongoing process that needs to be reestablished periodically as you track and measure KPIs. Keep engaging to better understand what troubles your client.
Learn more: How to Win Your Perfect Client with B2B Sales
2. Increase problem awareness.
Having high-value, helpful content is a must before you start the Facebook sales funnel. You don’t need to spend hours generating content. The backbone of your lead generation strategy consists of three productized offers with content that shows you truly understand your client’s problems and are there to help them.
Increase problem awareness by placing Facebook ads in front of your audience with content that helps them achieve their goals. Create ads via the Facebook Ads Manager, set your budget, and track campaign results.
This is the TOTF (Top-of-the-Funnel) stage of the Facebook Sales Funnel, in which your goal is to connect to your clients by helping them solve a problem consistently.
If you are a service-oriented business (a coach, consultant, digital marketing agency) the way to create high-value content is by productizing your offers.
Learn more: How to Productize Your Service Offers
3. Build a Facebook “squeeze” page.
The Facebook squeeze page is a landing page that provides a solution to the client’s problem. Your Facebook ads should lead straight to your squeeze page. After visiting an ad, this is the page where the clients need to land.
The goal of the squeeze page is to get your client’s email.
Then, you keep nurturing those qualified leads with email sequences and showing them the second round of ads.
It is essential to keep in touch with leads by showing ads every day and sending emails once a week.
Learn more: How to Use Facebook Ads to Reach Your Audience
Clients want to see that you want to make them successful.
The content in every ad, email, video, or another lead magnet (ebook, downloadable template) is a confidence-boosting tool. It assures your audience they are building a relationship with a business that is worth their time and money.
As you nurture leads from the top to the bottom of the Facebook sales funnel, the value of the content should grow.
At this point, clients that are most likely to convert are already into the consideration stage and enticed by your main offer. This is the so-called MOTF (Middle-of-the-Funnel.)
Learn more: How to Create Helpful Content
5. Build a Facebook sales page.
The Facebook sales page initiates the conversion stage of the Facebook sales funnel.
The sales page includes a high-value offer with a solution that has clear benefits with an individual plan to solve a specific client problem.
Based on tracking results and overseeing funnel performance, tweak your offers to provide maximum value to your clients on the sales page.
An example of a Facebook sales page is a 30-min free call in which you discuss specific problems and provide a proposal.
Listen to this week’s episode of the Virtual Frontier Podcast to learn more:
How to Optimize the Facebook Sales Funnel
From TOTF through the MOTF, qualified leads get to the Bottom-of-the-Funnel (BOTF) and convert by purchasing your offer.
The success of this funnel journey depends on understanding the KPIs.
Your job is to measure click-through rates on ads and emails and conversion rates on squeeze and sales pages and calculate the money spent at the top vs. the money coming out at the bottom.
If you see more money coming at the bottom than what you have spent at the top, you have created a successful Facebook sales funnel blueprint.
KPI metrics provide insights about where you need to correct course for low conversion rates.
B2B sales funnels require a longer buildup before producing results.
Automate the lead generation process and nurture those leads that are most likely to convert with high-value productized offers.
Learn more: Create a Service Productization Framework
Facebook Sales Funnel Blueprint
Grow beyond Facebook. Build an omnichannel B2B sales funnel.
