5-Step B2B Facebook Sales Funnel Blueprint

Creating a Facebook sales funnel blueprint includes the processes, actions, and templates you need to make to have a clear visible strategy for driving sales from Facebook.  A Facebook sales funnel has its peculiarities. However, the general rule is that the funnel blueprint is based on omnipresent sales funnels that work on most social media

4 minutes read time

How to Handle Pressure at Work

Pressure is a weird thing. A small dose lets you grow wings and your business, too.  Too much pressure and you end up making bad decisions, ruining your health, and getting action paralysis.  Image credit ©Visual Generation via Canva.com What is Workplace Pressure? Workplace pressure is an experience of tension associated with current or anticipated

4 minutes read time

How to Sell Digital Marketing Services

There is no one correct answer to the question of how to sell digital marketing services. Digital marketing agencies find hundreds of ways to package and offer digital marketing, consulting, and branding. If such versatility makes you even more confused, here is a solution that works almost every time without exception.  The failsafe method for

3 minutes read time

How to Use Stress to Your Advantage

Nothing is good or bad per se, including stress, anxiety, and fear. Small doses of these negatively colored emotions can do you good.  Most entrepreneurs have had their biggest growth spurt after significant stress happened. The company went bankrupt, a whole team left before a looming million-dollar deadline, or a best friend turned into an

4 minutes read time

How to Productize a Service

Productized services help you ditch the client chase. You start attracting clients that will help you grow revenues together while you productize the services that help your clients the most. The way to service productization is through standardization. Add automation to the standardized qualities, features, and parameters, and you get to optimize and scale a

3 minutes read time

Top 10 Self-Limiting Beliefs in the Workplace

People who have strong self-limiting beliefs often find evidence in support of what they believe. The more they search for limits, the more they find them.  If you find yourself in this description, don’t beat yourself up. Everyone constrains their potential in some way. But people who grow and expand find ways to overcome their

5 minutes read time

How to Grow a Sales Pipeline (17 Fail-Safe Strategies)

To grow a sales pipeline, you need to keep an eye on your potential customers as they move through the stages of lead generation, qualification, consultation, proposal, and sale.  A sales pipeline is not the same as a sales funnel. The funnel is about the customer’s journey. The pipeline is about the internal sales process. 

4 minutes read time

Productized Consulting Services

Instead of providing a customized solution upon each close contact with a new client, a productized consulting business offers pre-defined consulting services to a target audience. The five benefits of working with productized consulting services are: Transparency Trust No back and forth proposals Reduced negotiation time Streamlined work processes  1. Transparency One of the top advantages

2 minutes read time

How to Build a Productization Framework

A productization framework allows you to identify and package that value in such a way that both you and your clients finally see what you did wrong in the past. Tonnes of value that could end up in the hands of clients get lost in service complexity. Solopreneurs, consultants, coaches, marketing service providers, and freelancers

2 minutes read time

Service as a Product

You have probably heard about SaaS (Software-as-a-Service) solutions. Moreover, you are probably using one. The “everything-as-a-service” business model helps providers serve their clients on a non-ownership basis.  But what about SaaP (Service as a Product)? Why is everyone so interested in productized services? Let’s start with a simple definition: Service as a product is a business

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What is Service Productization

Service productization is a business strategy that lets you develop specific high-value productized offers for the dream clients that can systematically grow your business over time.  Productization of services does not mean selling products. It means selling clearly defined services with the same price, scope, and quality. Your clients know what they get immediately when

2 minutes read time

How to Improve Team Efficacy on Virtual Teams

Team efficacy is the member’s individual assessment of how the team as a whole is successful in task performance. Efficacy is important because it enables alignment between individual and team goals.  As a key element of successful high-performing teams, team efficacy is a work-related subset of collective efficacy, which defines the level of trust, solidarity,

4 minutes read time